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Poole College of Management 
Master of Accounting (MAC) Program

Annual Summit

Come back to learn with the Pack at our second Lifelong Learning Annual Summit.

Join expert faculty, industry leaders and Jenkins MAC alumni for a day of learning, sharing and networking. Hosted in collaboration with NC State Executive Education.

The Lifelong Learning Annual Summit is an all-day event, Friday, September 22, 2023 at the Talley Student Union at NC State University.

Registration fee is $190 per individual – includes breakfast and lunch. 7.2 CPE credits, including the required Ethics credit.

Register a group for $700 and save more than 25% – includes table branding, recognition during the program and in event materials, and up to five attendees. 

Questions? Contact Jessica Moran at jbmoran@ncsu.edu.

Register for the Annual Summit

Reflections on the 2022 Lifelong Learning Annual Summit

“By far the best CPE event I have been to.  All of the speakers were passionate about their topics and I feel like I actually learned something. Please continue this event in the future!”—Brendan Madigan, CFO, Limited Run Games, Jenkins MAC Class of 2016

Read an event recap
2022 lifelong learning summit

2023 Schedule at a Glance

Friday, September 22, 2023

We are still finalizing our schedule and presenters, so please note details may slightly change.

8:30-9:00 a.m. Welcome and Breakfast

9:00-10:00 a.m. Keynote Presentation (1.2 CPE)

Tracey Golden served as the chair of the American Institute of CPAs (AICPA) and the Associate of International Certified Professional Accountants from June 2020 through June of 2021 and vice chairperson June 2019- 2020. Tracey is also a retired partner from Deloitte. Russell Golden served as the chair of the Financial Accounting Standards Board (FASB) for 16 years ending in June of 2020. Moderated by: Scott Showalter, Director of the MAC program

  1. Participants will gain a first hand account of the requirements to be a technical leader in the Accounting Profession.
  2. Understand where accounting standards have been and where they are going in the future.
  3. Gain an understanding about current issues facing the accounting profession.

Basic

None

1.2

Business Management Non-Technical

10:00-10:15 a.m. Break

10:15-11:15 a.m. How Businesses Can Manage ChatGPT (1.2 CPE)

  • Bill Rand, Ph.D, McLauchlan Distinguished Professor of Marketing

AI is transforming the world in a variety of ways. It is likely that a form of these tools, such as MidJourney and ChatGPT, will soon become as common in the workplace as Excel. What does this mean for the future of business? In this session we will explore and define the world of AI, machine learning and prompt-based tools. We will also discuss a framework for building out AI business use cases, and show how to evaluate the efficiency and ROI of these tools.

  1. Explain many of the key terms related to AI, including Artificial Intelligence, Machine Learning, Generative AI, Neural Nets, CNNs, and Deep Learning.
  2. Use prompt-based generative AI systems.
  3. Engineer prompts correctly to get better responses from generative AI.
  4. Understand a framework that helps in the development of a business AI use case.

Basic

None

1.2

Professional Development Non-Technical

11:15 a.m.-12:15 p.m. 3 Things to Prepare For Success as an Entrepreneur (1.2 CPE)

Before you take that leap into entrepreneurship there are a few things you can do to set yourself up for a greater likelihood of success. We have all read the statistics of the number of entrepreneurship ventures that fail and in many cases, the failure could have been avoided if they would have embraced the topics that we will discuss in this session. During this session, we will cover three key learning objectives to ensure that you walk away with practical guidance that can help you prepare for success as an entrepreneur.

  1. Indicate how to get the most value out of your accounting education and career first.
  2. Identify entrepreneurial opportunities that are compatible with your interest and skill set.
  3. Understand ways to build a brand before you launch your business.

Basic

None

1.2

Professional Development Non-Technical

12:15-1:15 p.m. Lunch and Remarks

  • Fran Lawrence, university controller, NC State University, MAC Class of ‘96

1:15-2:15 p.m. Conflict Resolution (1.2 CPE)

  • Beth Ritter, Professor of Practice of Human Resource Management

An interactive, practical session on conflict resolution within a business context.

  1. Participants will gain awareness of the typical causes of conflict in organizations.
  2. Participants will learn about the two dimensions of the Dual Concerns model and the five conflict resolution strategies. (model by Kenneth Thomas and Ralph Kilmann).
  3. Participants will understand their preferred conflict style and be able to identify others’ conflict styles, which can be leveraged to influence the conflict situation.
  4. This session will strengthen participants’ ability to work effectively in cross functional and peer to peer work where conflicts can arise when individuals do not have direct authority.

Basic

None

1.2

Business Management Non-Technical

2:15-3:15 p.m. Tax Update Panel (1.2 CPE)

Nathan Goldman, associate professor at NC State University along with Robert Broome, director of advocacy for the NCACPA are joining together to discuss the current business and tax climate in the Federal and state of North Carolina levels.

  1. Participants will gain an understanding of critical federal tax programs (i.e. Fair Tax System). What the economic implications will be, who benefits from such a system.
  2. Participants will become apprised of significant tax programs being proposed at the state of North Carolina level. They will gain an understanding of how the current makeup of the NC House and Senate impact the passing of legislation as well as the businesses in the state.
  3. The panelists will discuss the impact of the 2024 elections on tax legislation at the federal and state levels.

Basic

None

1.2

Business Management Non-Technical

3:15-3:30 p.m. Break

3:30-4:30 p.m. Ethics (fulfills mandatory annual requirement) (1.2 CPE)

CPE for this session is issued by the NCACPA. Field of Study is Behavioral Ethics.

Additional CPE Information

Refund: For group internet based webinars offered via MAC Lifelong Learning, all sales are final. Full or partial refunds will not be issued for failure to attend one or more of the virtual events offered as a subscription.  Refunds will not be issued if attendees fail to attend or do not complete the required actions to earn CPE credits. Attendees who do not attend or do not complete the required actions to earn CPE will receive a link to the recording of the event after the completion of the course. This recording does not qualify for CPE credits.  

Cancellation: In case of program cancellation by MAC Lifelong Learning, when practicable, all registered participants will be contacted via-email with at least two weeks’ notice. Pro Rata registration fees will be refunded to all participants when the event was not rescheduled.

For more information regarding the refund, cancellation or concern policies, please contact our offices at executiveeducation@ncsu.edu. The NC State University Executive Education, LLC is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: http://www.nasbaregistry.org.